But did you know it was making them stronger? Right down to their bones…
A study published in the Lancet found that in today’s world, we’re losing bone density faster than we should – even when they adjust for increased life expectancy.1
Weakening bone density correlates perfectly with our transition from being outside most of the time to being indoors and out of the sun.
Worse, mainstream health advice is to run for cover from the sun. The $5 billion-dollar-a-year sunscreen industry couldn’t be happier about spreading the word.
Now that we’re indoors most of the time, and slathering on chemical sunscreens when we’re outside, we don’t get enough sun, and our bones are suffering.